In 2007 Susan Boyle opened RIME’s first location on Smith St, near Downtown Brooklyn. Since then it has been the place to find street-wear luxe and high-end hard to find footwear. The blend of premium streetwear, footwear, an international roster of brands that are hard to find, with a knowledgeable and friendly sales staff, makes the shopping experience at RIME, very New York City.

To share and spread her perspective of footwear and apparel, in 2012, Susan opened a second location on the Upper Eastside of Manhattan and ventured further into the abandoned territory of women’s footwear, such as a collaboration with PUMA in 2013, which sold out nation wide. 

RIME works with a diverse community of individuals on exhibitions and in-store events. In July 2015 Susan was a speaker on the Sole Sister panel, which was a part of the Brooklyn Museum’s exhibition, The Rise of Sneaker Culture, to discuss the hardships female consumers deal with in the sneaker and streetwear industry. RIME is dedicated to providing a creative platform where customers, designers and artists can interact and inspire one another, while shopping for gear that represents them.